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Commercial print production services include prepress preparation, offset and digital printing, bindery and finishing, direct mail, and fulfillment. Full-service commercial printing companies may also provide packaging, warehousing, inventory management, kitting, and distribution. These services help businesses manage the entire print production process, from preparing artwork to delivering finished materials. EM Printing, a full-service commercial printing company in Memphis

Yes, direct mail works for younger consumers. According to Lob's 2025 State of Direct Mail: Consumer Insights report, 85% of Gen Z and Millennials engage with direct mail, and 67% have made a purchase or signed up for a service as a result of receiving it. For marketers who primarily focus on digital channels, those numbers might come as a surprise. But they point to an interesting opportunity: reaching younger audiences in a place where they aren't competing with another not

When comparing print quotes, it's natural to start with the bottom line. If three printers are quoting the same project, why wouldn't you choose the lowest price? Sometimes, you absolutely should. But the lowest price per piece doesn't always mean the lowest overall cost. Here are five things worth considering before choosing a print supplier based on price alone. 1. Freight and Distribution A great price on printing can lose its advantage when shipping costs are added. This

Sending printed materials to hundreds—or even thousands—of locations involves more than determining how many pieces to print. To build an accurate quote, your print and fulfillment partner needs to understand what you're producing, who gets what, where it's going, and when it needs to arrive. The good news? You don't need every detail figured out before starting the conversation. Here are the key things we need to know. 1. How many locations are involved? An estimate is enoug

What if your postcard didn’t have to introduce your company, explain your offer, list every service, create urgency, build trust, and close the sale? What if it only had one job? That simple shift can change the way you think about print marketing. The strongest campaigns don’t ask one piece to do everything. They start with one clear message and use multiple touchpoints—direct mail, signage, brochures, displays, email, digital marketing, and more—to move the customer toward

It seems like a simple question. How much does a custom folding carton cost? The frustrating answer is: it depends. But that doesn't mean the price is mysterious. The cost of a custom folding carton is primarily determined by quantity, carton size, paperboard, printing method, structural design, coatings and finishes, folding and gluing requirements, and any packing, fulfillment or shipping involved. Change one of those variables and the price can change with it. That's why t

Before designing packaging for a new product, determine what the package needs to do, how it will be filled and assembled, how many units you need, how it will be shipped and distributed, and what experience you want to create for the customer. Making these decisions before finalizing the design can help prevent costly structural changes, inefficient production and unnecessary shipping expenses. What should you consider before designing product packaging? Start with these fiv

Laura had reviewed the proposal three times before the meeting. The numbers were strong. The strategy was clear. The design was clean and professional. From a purely practical standpoint, she could have sent the file as a PDF and called it done. That’s what most companies did. But this meeting carried more weight than usual. Her firm was competing for a multi-year contract, and the decision-makers were experienced executives who had seen countless presentations. Winning this

Have you ever handed someone a booklet and watched them flip through it… only to see their eyes glaze over? They turn a few pages. Pause. Flip back. Skim. Then close it. Most booklet problems don’t start at the press. They start before page one, when design begins before structure is clear. It happens more than you think. A team opens layout software, starts arranging pages, choosing fonts, selecting images. The piece begins to look polished. But no one has stopped to ask: Wh

Before someone reads your headline, considers your offer, or scans your QR code, something much simpler has to happen first. They have to pick it up. That may sound obvious, but it’s the step many print projects overlook. Whether your piece is sitting on a trade show table, resting on a front desk, displayed in a waiting room, or mixed into a stack of mail, it competes physically before it competes intellectually. And in most real-world environments, attention is limited. The

Most print marketing is designed on a screen. Which makes it easy to think of it as flat: front and back, page one and page two. But print isn’t just visual. It’s physical. It can be opened, unfolded, layered, revealed, and experienced. And when you begin designing with that in mind, something shifts. The piece stops feeling like a handout and starts feeling intentional. Adding depth doesn’t mean adding flash. It means using the physical format to support your message. When u

There was a time when booklets were created out of habit. A new product launched? Print a booklet.Annual review? Print a booklet.Sales kit? Add a booklet. Sometimes they were useful. Sometimes they were just… there. Over the years, marketing didn’t shrink. It expanded. Email grew. Websites became deeper. Sales teams started using digital presentations alongside printed materials. Businesses added channels. And in that expansion, multi-page print often became less intentional.

Ever wondered what happens after you send a file to print? To most buyers, it feels like the project disappears into a black box until boxes arrive at the office. But the truth is, there’s a careful process happening behind the scenes that's designed to protect your investment, catch mistakes, and add the craftsmanship that makes print worth holding. This Thanksgiving week, it’s the perfect time to pull back the curtain and appreciate the unseen steps (and people) that make y

When someone picks up your brochure, flips through your event program, or browses your booklet, they’re not just gathering information; they’re forming opinions. From the texture of the paper to the clarity of the layout, every design decision sends a message about your organization’s credibility, attention to detail, and values. In short: your print is your brand. And research proves it. 75% of people who receive printed materials recall the brand easily, compared to only 44

As organizations grow, so does the challenge of keeping marketing materials consistent. Sales teams, branch offices, franchisees, and field employees all need access to the right brochures, business cards, signage, and promotional materials—but without a centralized system, outdated files, off-brand materials, and unnecessary reorders become common. An online storefront by EM Printing solves that problem by giving your entire organization one trusted place to access approved