Yes, direct mail works for younger consumers. According to Lob's 2025 State of Direct Mail: Consumer Insights report, 85% of Gen Z and Millennials engage with direct mail, and 67% have made a purchase or signed up for a service as a result of receiving it. For marketers who primarily focus on digital channels, those numbers might come as a surprise. But they point to an interesting opportunity: reaching younger audiences in a place where they aren't competing with another not